Meet the professionals who can help you pursue your goals


We help individuals and families pursue their ideal retirements.

Building lifelong relationships rooted in performance and trust. At KeyStone Financial, our sole focus is YOU.


The team behind KeyStone Financial is made up of qualified financial professionals who are passionate about helping individuals and families achieve their ideal retirements. KeyStone Financial’s mission is to serve, advise and grow with our clients. Our primary focus is asset preservation, structured income strategies, tax reduction strategies and asset accumulation. We can provide assistance with IRA and 401(k) rollovers, fixed index annuities, Medicare Planning, hedged portfolios, life insurance, bonds,  Social Security optimization and mutual funds.

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Pat CoutureFinancial Advisor

As president and founder of KeyStone Financial, Pat Couture works with clients to build anxiety-free retirement plans. An Investment Adviser Representative who is held to the fiduciary standard, he is licensed to help clients develop comprehensive strategies for retirement using both securities and insurance products.

Pat has spent the majority of his life in the Chippewa Valley and is dedicated to giving back to his community. He takes pride in not doing business the “Wall Street way,” focusing instead on planning for clients rather than taking a product-driven approach. Pat believes proper planning is crucial to a successful retirement, and his passion is to develop solid financial “Roadmaps” for clients that prepare them for a long retirement.

When he’s not working, Pat enjoys spending time with his wife, Mayra, camping, riding bikes, entertaining friends at home or doing projects around the yard. With three daughters and one granddaughter, life is never dull for him and his family.

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KIA XIONG-YANGFinancial Advisor / Medicare Specialist

Kia Xiong-Yang is a lifelong educator, having graduated from UW-Eau Claire with a teaching degree and then teaching for 13 years. She then made the transition into the finance and insurance industry in 2013 to continue making a difference in people’s lives by helping them explore their options, especially when it comes to Medicare and financial services.

Kia has been happily married since 2003 to Mang Yang. Together, they have four daughters and currently live in Chippewa Falls. In between work, family and church, Kia also enjoys reading.

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Mayra Couture
Administration / Bookkeeping

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Michelle Couture
Executive Assistant

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Mang Yang
Insurance Broker

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Kathy Tscholl
Director of First Impressions

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The Next Step?


For more information about any of the products and services listed here, schedule a meeting today or register to attend a seminar.

Or give us a call at 715.835.6022