Start Your Journey to Retirement Confidence

We focus on you and your Keystone Retirement Roadmap so you can focus on your dreams.




4252 Southtowne Drive, Suite D
Eau Claire, WI 54701

Portfolio Risk Analysis

Investment advisory products and services made available through AE Wealth Management, LLC (AEWM), a Registered Investment Advisor. Keystone Financial, AEWM, and Nitrogen Wealth Inc. f/k/a Riskalyze Inc. (Nitrogen) are not affiliated companies. Neither Keystone Financial nor AEWM can guarantee the accuracy or completeness of the Nitrogen software or outputs. Nitrogen is intended to be used as a tool in designing a financial portfolio. 1987568-12/23

Advise. Serve. Grow.

Holistic financial planning for the days ahead in retirement. We provide the planning; you pursue your passions.



Our team of financial advisors creates personalized written retirement plans called Keystone Retirement Roadmap using a variety of investment and insurance products. At KeyStone Financial, we help retirees and pre-retirees in the Eau Claire and River Falls areas confidently approach their financial needs and concerns through our holistic retirement planning process.



Our goal is to well-serve our clients throughout the retirement-planning process — not just the financial aspect, although we certainly do that to the best of our ability. Financial advising requires a high level of trust, and we do not take that lightly.



As we advise and serve our clients, it is our hope that we are able to develop lifelong relationships rooted in trust.

Your financial needs and concerns are not black and white, so you deserve to have them addressed in a unique way. That’s why at KeyStone Financial, our focus is you.

Ready to create your Keystone Retirement Roadmap?

Scrutinize Your Strategies

Does your written retirement plan cover the following?

Lifetime Income

Strategies to help you turn a portion of your retirement savings into an anticipated lifetime income stream can be identified through:

  • Social Security optimization 
  • Inflation planning
  • Fixed deferred equity indexed annuities
  • Spousal planning
  • Longevity preservation

Investment Market Risk

Does your plan account for potential volatility in an uncertain market? Financial strategies should aim to achieve growth while also factoring risk tolerance. This may be achieved by:

  • Adjusting your portfolio to potentially reduce fees
  • Evaluating ways to reduce risk while still accomplishing your goals

Health Care

How will you pay for trips to the doctor’s office, prescriptions and unexpected hospital stays, or plan for long-term care needs that may arise? Answers to these questions may be found by:

  • Looking at all aspects of Medicare (Parts A, B, C and D)
  • Analyzing options for long-term care planning

Legacy and Estate Planning

How and where will your wealth be allocated upon your passing? Your financial strategy should include:

  • Ways to help maximize your estate and income-tax planning opportunities
  • Ways to help protect your IRA and qualified accounts from being fully taxable to your beneficiaries upon your death

Tax Strategies

You can potentially reduce the amount of taxes owed by strategically taking advantage of deductions, exemptions and tax credits. This includes:

  • Assessing the taxable nature of your current holdings
  • Stretch IRA planning
  • Strategizing ways to include tax-deferred or tax-free money in your plan
  • Strategizing from which tax category to first draw income to help reduce your tax burden
  • Leveraging your qualified money to potentially leave tax-free dollars to your beneficiaries

Take the first step

If your plan doesn’t address each of those issues, see how our Keystone Retirement Roadmap planning process can help put you on a path to retirement freedom.

Learn More

Insurance products are offered through the insurance business KeyStone Financial. KeyStone Financial is also an Investment Advisory practice that offers products and services through AE Wealth Management, LLC (AEWM), a Registered Investment Adviser. AEWM does not offer insurance products. The insurance products offered by KeyStone Financial are not subject to Investment Advisor requirements. 

Attend a

Live Event

Ready to take control of your future? Attend one of our informational seminars to learn more about retirement income strategies, wealth management and more.

No events are scheduled at this time. Please check again soon!


What can you do about future taxes?

With the national debt rising, higher taxes in the future could become the new reality.
This 16-page guide will outline different strategies you can use to help preserve your retirement income, including:

  • How to take advantage of current, low tax rates
  • How life insurance could play a role
  • Whether you should consider a Roth IRA
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