About Us

Building lifelong relationships rooted in performance and trust.
At KeyStone Financial, our sole focus is YOU.

KeyStone Financial’s mission is to serve, advise and grow with our clients. Our primary focus is asset preservation, structured income strategies, tax reduction strategies and asset accumulation. We can provide assistance with IRA and 401(k) rollovers, fixed index annuities, hedged portfolios, life insurance, bonds, Social Security planning and mutual funds.

pat-couturePat Couture
Financial Advisor

As President and founder of Keystone Financial I love working with clients to build anxiety free retirement plans. As an Investment Advisor Representative and a licensed fiduciary, I work with both Securities and Insurance strategies.

I have spent nearly my entire life living in the Chippewa Valley. I take pride that we don’t do business the “Wall Street way.” Our focus is on planning for our clients instead of the product-driven approach some other advisors take. I believe proper planning is crucial to a successful retirement. My passion is to develop solid financial “Roadmaps” for my clients that prepare them for a long retirement.

When not working in the office I enjoy spending time with my wife Mayra camping, riding bikes, entertaining friends at the house or just doing projects around the yard. With 3 daughters and one granddaughter (and COUNTING) life never has dull moments.


Mayra Couture
Administration / Book Keeping

I enjoy working behind the scenes providing the best back office service for our Keystone
family. From book keeping to technology Solutions to reordering office supplies I love supporting my dedicated Keystone Teammates. Another passion of mine is administrating and serving within our ministry called Open Heavens Guatemala. For leisure, I like to spend time with family, ride bikes, camp with friends and anything else that allows me to spend time with my husband.


michelleMichelle Couture
Executive Assistant

I have worked in the area of business administration for more than 30 years. I love working to bring great service to the clients of Keystone Financial. I also thoroughly enjoy planning Client Events. If you need anything, I will make sure you get it and that you get it right.


kia-headshotKia Xiong-Yang
Financial Advisor / Medicare Specialist

I have always seen myself as an educator. I graduated from UW-Eau Claire with a teaching degree and taught for over 13 years. I made a transition into the finance and insurance industry in 2013. I enjoy making a difference in people’s lives by helping them explore their options, especially when it comes to Medicare and financial services.

I have been happily married since 2003 to Mang Yang. We have four beautiful girls and currently live in Chippewa Falls. In between Keystone, family and church, I enjoy reading.


Kathy Tscholl
First Impressions

I have worked in the area of communications alongside with my husband Fred for over 22 years. We have 4 grown children, 13 grandchildren and 2 great grandchildren.

I’m the Director of First Impressions and project assistant at Keystone Financial. Back in the workforce after 5 years of retirement, I’m enjoying the challenge and I’m tenacious to run each project to the finish line!

In the world of finance I understand the value of honest client care and the necessity for integrity. I really enjoy working with the “Team” at Keystone Financial.


mangMang Yang
Insurance Broker

I have spent all but 4 months of my adult life in the Chippewa Valley. This area will always be home to me. I have worked in the insurance industry since 2008 in the areas of health, property and casualty and life. I believe in a minimalistic approach to insurance; mainly, keeping insurance costs low by focusing on benefits that make the most impact. A large part of this goal is not only helping people understand what they need, but also what they do not need. Outside of work, I have four amazing girls and am married to my high school sweetheart, Kia Xiong- Yang. My life can be summed up by the 5 f’s: faith, family, food, fishing and falconry.




To schedule a time to discuss your financial future and the possible role of investments and insurance in your financial strategy, contact us at info@KeyStoneCV.com or call us at 715-835-6022 today!